About Belush Ltd – Supporting New Zealand’s Professional Nail Technicians

Welcome to Belush Ltd, a proudly New Zealand-owned company dedicated to helping qualified nail technicians and salon owners across Aotearoa succeed. Here, you’ll find out who we are, what we stand for, and why so many professionals choose us as their trusted supplier.

With over 28 years’ experience in retail, pharmaceutical and medical sales, recruitment, and marketing, I’ve built my career in industries where quality, trust, and professionalism are non-negotiable. After earning a Sales and Marketing degree, I began in FMCG retail before moving into pharmaceutical and medical sales, developing expertise in product education, compliance, and customer care.

For more than a decade, I owned and operated a medical distribution company before founding Belush Ltd. My vision was clear: to elevate the nail industry through premium salon-only products, reliable education, and ongoing business support.

Today, Belush serves the NZ and wider Australasian market with professional brands such as Lola Lee Gel Polish and provides practical training designed to help salons grow confidently. We’re more than a distributor, we’re a partner in your success. Whether you’re launching your business or expanding your services, we’re committed to helping you deliver beautiful, safe, and lasting results for your clients.

We believe in empowering nail techs with knowledge, savings, and access to the very best in professional nail care.

Welcome to Belush, I look forward to working with you.

—
Gavin Leahy
Founder, Belush Ltd